Adidas Pride Adidas Pride Adidas Pride Adidas Pride Adidas Pride Adidas Pride Adidas Pride Adidas Pride

Adidas Originals China FW21’s Love Unites campaign features a series of short, narrative-led social videos about a collective of powerful Chinese LGBTQ+ community members. The videos and posters/photographs live across top social channels including Douyin, as well as adidas Original channels. The campaign is highlighting the beauty of the universal human experience while focusing on inclusivity.

See the campaign video
Role / Art Direction
Director (video) / Yezi (@_yezi_yezi)
Creative Director / Jonas Emmertsen
Executive Creative Director / Dirk van Winkel
2021
Team / Menno Fokma, Maxime Bigot, Branko Jass, Kim Do, Yanyie Tran, Helen Tucker-Lalloo, Ashley Knight, and Media Monks Strategy Team in China.
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
Adidas Pride case study image
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